STUDIO SERVICE APARTMENTS & RESORT
SERVICE APARTMENT & RESORT SERVICE
ON
“DEVELOPING A BUSINESS PLAN”
BY
IBNUL AHSAN
Creating 2000 entrepreneurs!
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Contact No : 01765536032
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TRAINING COURSE
ON
DEVELOPING A BUSINESS PLAN
NAME : IBNUL AHSAN
Contact No : 01765536032
PROJECT ID : 1043528936
Organized by : DCCI, Dhaka
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SCITI, BSCIC
|
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SUMMARY OF BUSINESS PLAN
(Executive Summary)
01. Name of Business / Industry: ELCIA REAL ESTATE
02. Nature of Business: “STUDIO SERVICE APARTMENTS & RESORT”
03. Brief Profile of the Entrepreneur:
|
Sl. No. |
Name & Address |
Educational Qualification |
Experience of other Business |
Experience of concerned Business |
|
01 |
IBNUL AHSAN House#49/50,Block# B,road#03,Shinepukur Road,Rainkhola Bazaar,Mirpur01,Dhaka1216 |
MBA Independent University |
NA |
Above 08Years *Real Estate Proffessional *Studio Apartments *Resort
|
# Special Training: “Project Proposal Preparation”
Duration: Two Months Course
Time: 25th October - 20th December, 2016
Organised By: BANGLADESH ASSOCIATION OF CONSTRUCTION INDUSTRY (Baci)
Road 27, Dhanmondi Dhaka.
Skills for Employment Investment Program (SEIP) Project
“Finance Division, Ministry of Finance, Government of the People’s Republic of Bangladesh” 25, Segunbagicha, Dhaka-1000.
04. Total Investment :
|
Pre-operating Cost |
Fixed Asset |
Working Capital |
Total Investment |
|
110240000.00 |
63400000.00 |
28650000.00 |
200000000.00 |
05. Debt & Equity
|
Debt |
Equity |
Total Investment |
|
180000000.00 |
20000000.00 |
200000000.00 |
06. Net Profit
|
1st Year |
2nd Year |
3rd Year |
|
112620000.00 |
|
|
07. Return on Investment
|
1st Year |
2nd Year |
3rd Year |
|
152% |
|
|
08. Return on Equity :
|
1st Year |
2nd Year |
3rd Year |
|
133% |
|
|
09. B.E.P (Sales) : 7441000.00
10. B.E.P (Percentage) : 3 %
11. Employment Generation : 20 (person)
12. Project Contribution to the Local Economy :
Real Estate Business in private sector mainly concentrated on Land Development and construction of apartments. ELCIA develops Unimproved and undeveloped land and then sell the plot to the people and make profit, and they also construct residential and commercial buildings and sell them to make profit. In order to accomplish the above task the company proceeds in the following ways.
The first task of the company is to find out elite class of society they who are in housing needs. Such class includes the engineering association, teachers association, doctor association, agriculturist association etc. Generally such classes are grouped according to the professions.
The next task of the company is to collect corporate data of the above identified classes. Generally these data includes the followings.
➢ Income level
➢ Living style
➢ Living standard
➢ Thinking about housing
After studying the potential customers then the company informs them
< >Regarding the ongoing projects and also the corning projects in detail.
Today Real state is recognized the world over as the main engine that runs the economy, creating work not only for masons and managers, accountants and architects, but also for makers and sellers of building materials..In Bangladesh perspective, it is almost impossible for the government to ensure housing for all. As the public sector failed to provide this, people have taken their own initiative to ensure their fundamental need for shelter. Government alone cannot provide housing to all and realizing this, they decided to share the task of providing safe decent places to live with Real Estate Developers, to make people productive resources. So, government should provide much flexibility to the developers to provide better housing facilities not only to higher income people but also middle and lower income people.
PART-1
MARKETING PLAN
< >Description of the Product : Studio Service Apartment & Resort <!-- -->Comparison of the Product with its Competitors :<!-- cellspacing="0" cellpadding="0"-->
Strengths
Weaknesses
Opportunities
Threats
Own Business
Company has excellent service department.
Brand name is the company’s most important assets. Company always concern about to know, what is new and how can it overcome. It has efficient management.
Good reputation all over the Bangladesh
Wide distribution capability
Healthy financial position
Has moderate experience in the business field
Innovation capacity is excellent
It does not have vast marketing program
It does not have own training department
It has low capacity to define the target market
Very few domestic companies compete in this industry. So, there is big
change to explore business activities
Most of the company does not know the actual market size of real estate Business. As the need for better housing is increasing, there is a great
Opportunity to measure the market and penetrate the market.
ELCIA also takes the financial risk to bring any change and penetrate the
Market.
Price should be moderate and somewhat below the competitors price.
It has creative power to develop innovative thing.
Competitors are becoming a big threat for the company. Low price of the competitors is another threat.
Political Instability is another great threat for the company.
Changing customers demand. Changing world economy rap
Competitor-1
Advance
Asset
Sheltech
Bay
Assurance
Rangs
Navana
Building for
Future
Urban
Dom ino
Amin Mohammad
(Local)
DO
DO
DO
Weather
Flood
Fire
Earthquake
Competitor-2
(Local)
< >Location : Purbachal & Uttara<!-- --> Main Customers: Upper Middle Class & Middle Class<!-- --> Total Demand: 25,000 Apartment Need for Every Year<!-- --> Market Share: 0.30 % Every Year
< > Pricing Strategy :a) Cost plus Method
b) Compare with competitors price
c) Buying capacity of the Customers
1.9 Selling Price:
|
Sl. No |
Description of Product |
Per Unit Selling Price |
|
01 |
Apt(A-@ 650 Sft (one Unite) X 6500.00 |
4200000.00 |
|
02 |
Apt(B-@ 650 Sft (one Unite) X 6500.00 |
4200000.00 |
|
03 |
Apt(C-@ 650 Sft (one Unite) X 6500.00 |
4200000.00 |
|
04 |
Apt(D-@ 650 Sft (one Unite) X 6500.00 |
4200000.00 |
|
05 |
Apt(E-@ 650 Sft (one Unite) X 6500.00 |
4200000.00 |
|
06 |
Apt(F-@ 650 Sft (one Unite) X 6500.00 |
4200000.00 |
< >Sales Forecast :<!-- cellspacing="0" cellpadding="0" width="564"-->
Sl. No.
Description of Product
1st Year
2nd Year
3rd Year
01
@60 Unite X 4200000.00
252000000.00
Total
252000000.00
< >Promotional Measures : <!-- -->Marketing Strategy :<!-- -->Product Strategy: Quality Product<!-- -->Pricing Strategy: Fixed Price<!-- -->Promotion Strategy: Moderate Unique design<!-- -->Distribution Strategy : N/A
< >Marketing Budget :<!-- cellspacing="0" cellpadding="0" width="575" style="width:575px;"-->
Sl. No.
Item
1st Year
2nd Year
3rd Year
1
Transportation
300000.00
500000.00
800000.00
2
Promotional Measures
1500000.00
2000000.00
2600000.00
3
Commission on Sales
4
Advertisements
1300000.00
1600000.00
2200000.00
5
Others
300000.00
600000.00
900000.00
Total
3400000.00
47000000.00
6500000.00
PART-2
PRODUCTION PLAN
< >a) Production Process : Location Land
Design & Plan
Structural
Finishing
Handover
b) Production Flow Diagram:
< >Fixed Capital :<!-- cellspacing="0" cellpadding="0" width="579" style="width:579px;"-->
Fixed Asset
Quantity
Acquisition Cost
Estimated Useful
Depreciation per Period
Land &Land Development
10 Katha
10,000,000.00
1 Year
Building & Others Civil works
3600 Sft
98,000,000.00
1 Year
Machinery & Equipments (Including duty, taxes, Insurance, Internal Freight & Installation)
1 Year
Furniture
800000.00
1 Year
Transport CAR
01
1000000.00
1 Year
Computer
10
150000.00
1 Year
Fax machine
01
11000.00
1 Year
Air Cooler
01
50000.00
1 Year
Photocopy Machine
01
25000.00
1 Year
Generator
01
25000.00
1 Year
Mobile Set
5000.00
1 Year
Total =
11,0000000.00
< >Maintenance & Repairs :<!-- cellspacing="0" cellpadding="0" width="574" style="width:574px;"-->
Sl. No.
Item
1st Year
2nd Year
3rd Year
1
Building & Others Civil works
2
Machinery & Equipments
3
Furniture
4
Transport
5
Total =
N. B. 1%, 2%, 3%, in 1st Yr. 2nd Yr., 3rd Yr., Respectively
< >Source of Equipments: <!-- cellspacing="0" cellpadding="0" width="558" style="width:558px;"-->
Sl. No
Unit price
Quantity
Total price
Supplier-1
Supplier-2
Supplier-3
< >Project Location & Layout : Uttara & Purbachal<!-- -->Raw Materials Needed : (Including Cost of Transportation)<!-- cellspacing="0" cellpadding="0" width="557" style="width:557px;"-->
Sl. No.
Description with Quantity
Taka
Source
1st Year
2nd Year
3rd Year
01
Brick
5000000.00
02
Cement
8300000.00
03
Sand
3000000.00
04
Rod
15000000.00
05
Electric Materials
2500000.00
06
Sanitary Materials
4000000.00
07
Stone Chips
2500000.00
08
Khoa
500000.00
09
Wood, Door & Chowkat
3000000.00
10
Steel, Grill
1200000.00
11
Sand Net
9000.00
12
WASA
300000.00
13
Electric Bill
200000.00
14
Pipe
50000.00
15
Paint
150000.00
16
Pilling
800000.00
17
DESA Expenses
80000.00
18
Gas Line
500000.00
19
Tiles
4000000.00
20
Lift
5000000.00
21
Sub Station
2000000.00
23
Thai Aluminum
2500000.00
24
Chemicals
60000.00
25
Generator
1000000.00
26
Fuel
6000.00
27
Intercom
70000.00
Total
62000000.00
2.7 Utilities
|
Sl. No. |
Description with Quantity |
Taka |
Source |
||
|
1st Year |
2nd Year |
3rd Year |
|||
|
1 |
Electricity |
60000.00 |
|
|
|
|
2 |
Water |
35000.00 |
|
|
|
|
3 |
Gas |
15000.00 |
|
|
|
|
4 |
Fuel & Lubricants |
8000.00 |
|
|
|
|
5 |
Others |
12000.00 |
|
|
|
|
|
Total |
130000.00 |
|
|
|
2.8 Manpower Requirement:
< >Direct Labour:<!-- cellspacing="0" cellpadding="0" width="581"-->
Sl. No
Description
Nos.
Annual wages
1st year
2ndt year
3rd year
1
Civil
6500000.00
2
Electric
1000000.00
3
Sanitary
800000.00
4
Wood
500000.00
5
Paint
900000.00
6
Tiles
1300000.00
7
Wages
5000.00
8
Signboard
65000.00
9
Grill, Steel Door
300000.00
10
Decoration
60000.00
Total
1,1500000.00
< >In-direct Labour:<!-- cellspacing="0" cellpadding="0" width="581"-->
Sl. No
Description
Nos.
Annual wages
1st year
2ndt year
3rd year
1
Soil cutting
150000.00
2
Putting
150000.00
3
4
5
Total
300000.00
< >Factory Overhead Expenses :<!-- cellspacing="0" cellpadding="0" width="585"-->
Sl. No
Description
1st year
2ndt year
3rd year
1
Indirect Labour
300000.00
2
Utilities
130000.00
3
Maintenance % Repairs
4
Stores & Spairs
100000.00
5
Depreciation
6
Entertainment
1300000.00
7
Others
Total =
530000.00
< >Production Cost :<!-- cellspacing="0" cellpadding="0" width="585"-->
Sl. No.
Description
1st year
2nd year
3rd year
1
Raw Materials
6,2000000.00
2
Direct Labour
1,1500000.00
3
Factory overhead
5,30000.00
4
Others
100000.00
Total =
7,40,30000.00
|
Total production cost Total amount of product |
<!--[endif]---->
Per unit production cost =
= 74030000.00
60
= 12, 35,000.00 (One unit 600 Sft)
< >Production Cost per Unit :
|
Sl. No |
Name of Product |
Per unit production cost |
|
1 |
@Per Unite |
@ 1235000.00 |
|
2 |
|
|
|
3 |
|
|
|
4 |
|
|
|
|
Total = |
@1235000.00 |
PART-3
ORGANIZATION & MANAGEMENT PLAN
3.1 Form of Business: “SOLE ENTERPRENUIOR”
3.2 Organizational Chart (Organogram)
|
Chief of Director (C O)
|
||||
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Admin & HR
|
Marketing
|
Accounts
|
Logistic (Land & Procurement)
|
Project Engineer
|
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Sr, Executive
|
Sr, Executive
|
Sr, Executive
|
Sr, Executive
|
Civil
|
|
Front Desk
|
Executive
|
|
||
|
Office peon
|
Executive |
|
||
3.3 Business Experience & Qualifications of the Entrepreneur
|
Sl. No. |
Name & Address |
Educational Qualification |
Experience of other Business |
Experience of concerned Business |
|
01 |
IBNUL AHSAN House#49/50,Block# B,road#03,Shinepukur Road,Rainkhola Bazaar,Mirpur01,Dhaka1216 |
MBA Independent University |
NA |
Above 08 Years *Real Estate Proffessional *Studio Apartment *Resort
|
3.4 Pre-Operating Expenses
|
Sl. No. |
Activities |
Period |
Cost |
|
1 |
Preparing the Business Plan |
01 Month |
200000.00 |
|
2 |
Registration of Business |
01 Month |
150000.00 |
|
3 |
Applying for a Loan and approval |
02 Month |
50000.00 |
|
4 |
Land Purchase |
08 Month |
10000000.00 |
|
5 |
Start of Construction |
18 Month |
15000000.00 |
|
6 |
Contracting Equipments Suppliers and Planning of L/C |
06 Month |
1000000.00 |
|
7 |
Completion of Building |
30 Month |
|
|
8 |
Utility Connection |
03 Month |
300000.00 |
|
9 |
Arrival of Machinery at size |
|
|
|
10 |
Installation and erection of M/C |
|
|
|
11 |
Recruitment of Manpower |
05 Month |
150000.00 |
|
12 |
Purchase of R/M |
|
|
|
13 |
Trial Production |
|
|
|
14 |
Commercial Operation |
16 Month |
|
|
|
|
|
|
|
|
Total = |
|
2,86,50000.00 |
3.5 Office Equipment:
|
Fixed Asset |
Quantity |
Acquisition Cost |
Estimated Useful |
Depreciation per Period |
|
Air Cooler |
02 |
50000.00 |
15% |
45000.00 |
|
Furniture & Fixture |
|
800000.00 |
20% |
640000.00 |
|
Electric Goods |
|
150000.00 |
15% |
130000.00 |
|
Site Equipment |
|
11000.00 |
15% |
10000.00 |
|
Car |
01 |
1000000.00 |
10% |
900000.00 |
|
Computer |
05 |
150000.00 |
10% |
135000.00 |
|
Generator |
01 |
25000.00 |
15% |
21000.00 |
|
Photocopy Machine |
01 |
25000.00 |
10% |
22000.00 |
|
Fax Machine |
01 |
25000.00 |
10% |
22000.00 |
|
Mobile set |
02 |
5000.00 |
15% |
4500.00 |
|
Total = |
|
22,40000.00 |
|
2000000.00 |
< > Salaries of Administrative :
|
Sl. No |
Description |
Nos. |
Annual Salary |
||
|
1st year |
2ndt year |
3rd year |
|||
|
1 |
Salary of Project Engineer |
01 |
360000.00 |
|
|
|
2 |
Salary of Office Staff |
09 |
3500000.00 |
|
|
|
3 |
|
|
|
|
|
|
4 |
|
|
|
|
|
|
5 |
|
|
|
|
|
|
|
Total |
10 |
3860000.00 |
|
|
3.7 Administrative Expenses:
|
Sl. No |
Description |
1st year |
2ndt year |
3rd year |
|
1 |
Salaries of Administrative |
3860000.00 |
|
|
|
2 |
Legal Fees |
1500000.00 |
|
|
|
3 |
Printing & Stationary |
80000.00 |
|
|
|
4 |
Water, GAS & Electric Bill |
300000.00 |
|
|
|
5 |
Telephone, Fax, E-mail, Internet etc. |
100000.00 |
|
|
|
6 |
Postage & Telegram |
100000.00 |
|
|
|
7 |
Traveling & Conveyance |
100000.00 |
|
|
|
8 |
Entertainment |
100000.00 |
|
|
|
9 |
Office Maintenance |
100000.00 |
|
|
|
10 |
Office Rent |
500000.00 |
|
|
|
11 |
Fees of REHAB |
100000.00 |
|
|
|
12 |
Gift & Donation |
500000.00 |
|
|
|
13 |
Incentive |
100000.00 |
|
|
|
14 |
Postage |
20000.00 |
|
|
|
15 |
News Paper Bill |
10000.00 |
|
|
|
16 |
Bonus |
800000.00 |
|
|
|
17 |
Miscellaneous Expenses |
100000.00 |
|
|
|
18 |
Fuel (Car & Generator) |
50000.00 |
|
|
|
19 |
Car Maintenance |
50000.00 |
|
|
|
20 |
Bank Charge & Interest |
80000.00 |
|
|
|
21 |
Retainers Fees |
50000.00 |
|
|
|
22 |
Bank Charge & Commission |
25000.00 |
|
|
|
23 |
Audit Fees |
50000.00 |
|
|
|
24 |
Medical Allowances |
15000.00 |
|
|
|
25 |
City Corporation Tax |
5000.00 |
|
|
|
26 |
Provident Fund Contribution |
10000.00 |
|
|
|
|
Total = |
8700000.00 |
|
|
PART-4
FINANCIAL PLAN
4.1 Fixed Assets:
|
Sl. No |
Description |
Taka |
|
a) |
Land (With land development) |
10000000.00 |
|
b) |
Building & Other civil works |
9,8000000.00 |
|
c) |
Machinery & Equipments (Duty , Taxes, Vat, Insurance, Internal Freight, Installation & Erection) |
|
|
d) |
Furniture & Fixture |
|
|
e) |
Office Equipments |
22,40000.00 |
|
f) |
Contingencies (Machinery-10%, Building-5%) |
|
|
g) |
Others |
|
|
|
Total = |
110240000.00 |
< >Working Capital :<!-- cellspacing="0" cellpadding="0"-->
Sl. No.
Description
Period
Taka
a)
Cost of R/M
6,20,00000.00
b)
Cost of Finished Goods
c)
Cost of R/M work-in-process
d)
Sales Receivable
Total =
6,20,00000.00
b) Cash Needed for Operation (one month):
