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STUDIO SERVICE APARTMENTS & RESORT

30 July 2017 10:39 am Startup


 

SERVICE APARTMENT & RESORT SERVICE

ON

 

“DEVELOPING A BUSINESS PLAN”

BY

IBNUL AHSAN

 

 

Creating 2000 entrepreneurs!

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Contact No       :      01765536032

 

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logo \s <!--[endif]----><!--![endif]---->

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TRAINING COURSE

ON

DEVELOPING A BUSINESS PLAN

 

NAME               :      IBNUL AHSAN

Contact No    :      01765536032

PROJECT ID        :  1043528936

 

Organized by     :       DCCI, Dhaka

 

 

  

Course Advisor

    Md.Abdul Wadud

 

SCITI, BSCIC

 

 

 

 

 

       
 

 

MD.SHAWKAT HASAN

Course Co-Ordinator

 

 

 

 

MR.DULAL CHANDRA SHAHA

Course Director

 

 

 

 

 

 

 

 

 

 

 
 

Organized by Dhaka Chamber of Commerce & Industry

 

In cooperation with Bangladesh Bank

Bangladesh-Bank-logoDCCI-logo
SUMMARY OF BUSINESS PLAN

(Executive Summary)

 

01. Name of Business / Industry:   ELCIA   REAL   ESTATE

 

 

02. Nature of Business:   “STUDIO SERVICE APARTMENTS & RESORT”

                                        

 

03. Brief Profile of the Entrepreneur:

 

Sl. No.

Name & Address

Educational Qualification

Experience of other Business

Experience of

concerned Business

01

IBNUL AHSAN

House#49/50,Block# B,road#03,Shinepukur Road,Rainkhola Bazaar,Mirpur01,Dhaka1216

MBA

Independent University

NA

Above 08Years

*Real Estate Proffessional

*Studio Apartments

*Resort

 

 

 

 # Special Training: “Project Proposal Preparation”

Duration: Two Months Course

Time: 25th October - 20th December, 2016

           Organised By: BANGLADESH ASSOCIATION OF CONSTRUCTION INDUSTRY (Baci)

                             Road 27, Dhanmondi Dhaka.

Skills for Employment Investment Program (SEIP) Project

“Finance Division, Ministry of Finance, Government of the People’s Republic of Bangladesh”  25, Segunbagicha, Dhaka-1000.

 

04. Total Investment :

 

Pre-operating Cost

Fixed Asset

Working Capital

Total Investment

110240000.00

63400000.00

28650000.00

200000000.00

 

05. Debt & Equity

 

Debt

Equity

Total Investment

180000000.00

20000000.00

200000000.00

 

06. Net Profit

1st Year

2nd Year

3rd Year

112620000.00

 

 

 

07. Return on Investment

1st Year

2nd Year

3rd Year

152%

 

 

 

08. Return on Equity :

1st Year

2nd Year

3rd Year

133%

 

 

 

 

 

 

 

09. B.E.P (Sales) : 7441000.00

10. B.E.P (Percentage) : 3 %

 

11. Employment Generation : 20 (person)

 

12. Project Contribution to the Local Economy :

Real Estate Business in private sector mainly concentrated on Land Development and construction of apartments. ELCIA develops Unimproved and undeveloped land and then sell the plot to the people and make profit, and they also construct residential and commercial buildings and sell them to make profit. In order to accomplish the above task the company proceeds in the following ways.

 

The first task of the company is to find out elite class of society they who are in housing needs. Such class includes the engineering association, teachers association, doctor association, agriculturist association etc. Generally such classes are grouped according to the professions.

 

The next task of the company is to collect corporate data of the above identified classes. Generally these data includes the followings.

 

➢ Income level

➢ Living style

➢ Living standard

➢ Thinking about housing

After studying the potential customers then the company informs them

< >Regarding the ongoing projects and also the corning projects in detail. 

 

Today Real state is recognized the world over as the main engine that runs the economy, creating work not only for masons and managers, accountants and architects, but also for makers and sellers of building materials..In Bangladesh perspective, it is almost impossible for the government to ensure housing for all. As the public sector failed to provide this, people have taken their own initiative to ensure their fundamental need for shelter. Government alone cannot provide housing to all and realizing this, they decided to share the task of providing safe decent places to live with Real Estate Developers, to make people productive resources. So, government should provide much flexibility to the developers to provide better housing facilities not only to higher income people but also middle and lower income people.

 

 

 

 

 

 

PART-1

MARKETING PLAN

 

 

< >Description of the Product : Studio Service Apartment & Resort <!-- -->Comparison of the Product with its Competitors :<!-- cellspacing="0" cellpadding="0"-->

 

Strengths

Weaknesses

Opportunities

Threats

Own Business

Company has excellent service department.

Brand name is the company’s most important assets. Company always concern about to know, what is new and how can it overcome. It has efficient management.

Good reputation all over the Bangladesh

Wide distribution capability

Healthy financial position

Has moderate experience in the business field

Innovation capacity is excellent

 

It does not have vast marketing program

It does not have own training department

It has low capacity to define the target market

Very few domestic companies compete in this industry. So, there is big

change to explore business activities

Most of the company does not know the actual market size of real estate Business. As the need for better housing is increasing, there is a great

Opportunity to measure the market and penetrate the market.

ELCIA also takes the financial risk to bring any change and penetrate the

Market.

Price should be moderate and somewhat below the competitors price.

It has creative power to develop innovative thing.

 

Competitors are becoming a big threat for the company. Low price of the competitors is another threat.

Political Instability is another great threat for the company.

Changing customers demand. Changing world economy rap

 

Competitor-1

Advance

Asset

Sheltech

Bay

Assurance

Rangs

Navana

Building for

Future

Urban

Dom ino

Amin Mohammad

(Local)

DO

DO

DO

Weather 

Flood      

Fire

Earthquake

 

Competitor-2

(Local)

 

 

 

 

 

< >Location : Purbachal & Uttara<!-- -->      Main Customers: Upper Middle Class & Middle Class<!-- -->      Total Demand: 25,000 Apartment Need for Every Year<!-- -->      Market Share: 0.30 % Every Year 

 

 

 

< > Pricing Strategy :a)   Cost plus Method

 

b)   Compare with competitors price

c)   Buying capacity of the Customers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.9   Selling Price:

 

Sl. No

Description of Product

Per Unit Selling Price

01

Apt(A-@ 650  Sft (one Unite) X 6500.00

4200000.00

02

Apt(B-@ 650  Sft (one Unite) X 6500.00

4200000.00

03

Apt(C-@ 650  Sft (one Unite) X 6500.00

4200000.00

04

Apt(D-@ 650  Sft (one Unite) X 6500.00

4200000.00

05

Apt(E-@ 650  Sft (one Unite) X 6500.00

4200000.00

06

Apt(F-@ 650  Sft (one Unite) X 6500.00

4200000.00

 

< >Sales Forecast :<!-- cellspacing="0" cellpadding="0" width="564"-->

Sl. No.

Description of Product

1st Year

2nd Year

3rd Year

01

@60 Unite X 4200000.00

252000000.00

 

 

 

 

 

 

 

 

Total

252000000.00

 

 

 

 

< >Promotional Measures :     <!-- -->Marketing Strategy :<!-- -->Product Strategy: Quality Product<!-- -->Pricing   Strategy: Fixed Price<!-- -->Promotion Strategy: Moderate Unique design<!-- -->Distribution Strategy : N/A 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

< >Marketing Budget :<!-- cellspacing="0" cellpadding="0" width="575" style="width:575px;"-->

Sl. No.

Item

1st Year

2nd Year

3rd Year

1

Transportation

300000.00

500000.00

800000.00

2

Promotional Measures

1500000.00

2000000.00

2600000.00

3

Commission on Sales

 

 

 

4

Advertisements

1300000.00

1600000.00

2200000.00

5

Others

300000.00

600000.00

900000.00

 

 

 

 

 

 

Total

3400000.00

47000000.00

6500000.00

 

PART-2

PRODUCTION PLAN

 

 

< >a)  Production Process :                    Location         Land

 

                                                                        Design & Plan

                                                                        Structural

                                                                        Finishing

                                                                        Handover

                                                           

b) Production Flow Diagram:

                                                                       

< >Fixed Capital :<!-- cellspacing="0" cellpadding="0" width="579" style="width:579px;"-->

Fixed Asset

Quantity

Acquisition Cost

Estimated Useful

Depreciation per  Period

Land &Land Development

10 Katha

 

10,000,000.00

 

1 Year

Building & Others Civil works

3600 Sft

98,000,000.00

 

1 Year

Machinery & Equipments (Including duty, taxes, Insurance, Internal Freight & Installation)

 

 

 

1 Year

Furniture

 

800000.00

 

1 Year

Transport CAR

01

1000000.00

 

1 Year

Computer

10

150000.00

 

1 Year

Fax machine

01

11000.00

 

1 Year

Air Cooler

01

50000.00

 

1 Year

Photocopy Machine

01

25000.00

 

1 Year

Generator

01

25000.00

 

1 Year

Mobile Set

 

5000.00

 

1 Year

Total =

 

11,0000000.00

 

 

 

 

 

< >Maintenance & Repairs :<!-- cellspacing="0" cellpadding="0" width="574" style="width:574px;"-->

Sl. No.

Item

1st Year

2nd Year

3rd Year

1

Building & Others Civil works

 

 

 

2

Machinery & Equipments

 

 

 

3

Furniture

 

 

 

4

Transport

 

 

 

5

 

 

 

 

 

Total =

 

 

 

 

N. B.  1%, 2%, 3%, in 1st Yr. 2nd Yr., 3rd Yr., Respectively

 

 

< >Source of Equipments: <!-- cellspacing="0" cellpadding="0" width="558" style="width:558px;"-->

Sl. No

Unit price

Quantity

Total price

Supplier-1     

 

 

 

Supplier-2     

 

 

 

Supplier-3     

 

 

 

 

 

 

 

 

< >Project  Location & Layout : Uttara & Purbachal<!-- -->Raw Materials Needed :   (Including Cost of Transportation)<!-- cellspacing="0" cellpadding="0" width="557" style="width:557px;"-->

Sl. No.

Description with Quantity

Taka

Source

1st Year

2nd Year

3rd Year

01

Brick

5000000.00

 

 

 

02

Cement

8300000.00

 

 

 

03

Sand

3000000.00

 

 

 

04

Rod

15000000.00

 

 

 

05

Electric Materials

2500000.00

 

 

 

06

Sanitary Materials

4000000.00

 

 

 

07

Stone Chips

2500000.00

 

 

 

08

Khoa

500000.00

 

 

 

09

Wood, Door & Chowkat

3000000.00

 

 

 

10

Steel, Grill

1200000.00

 

 

 

11

Sand Net

9000.00

 

 

 

12

WASA

300000.00

 

 

 

13

Electric Bill

200000.00

 

 

 

14

Pipe

50000.00

 

 

 

15

Paint

150000.00

 

 

 

16

Pilling

800000.00

 

 

 

17

DESA Expenses

80000.00

 

 

 

18

Gas Line

500000.00

 

 

 

19

Tiles

4000000.00

 

 

 

20

Lift

5000000.00

 

 

 

21

Sub Station

2000000.00

 

 

 

23

Thai Aluminum

2500000.00

 

 

 

24

Chemicals

60000.00

 

 

 

25

Generator

1000000.00

 

 

 

26

Fuel

6000.00

 

 

 

27

Intercom

70000.00

 

 

 

 

Total

62000000.00

 

 

 

 

 

2.7       Utilities

                                               

Sl. No.

Description with Quantity

Taka

Source

1st Year

2nd Year

3rd Year

1

Electricity

60000.00

 

 

 

2

Water

35000.00

 

 

 

3

Gas

15000.00

 

 

 

4

Fuel & Lubricants

8000.00

 

 

 

5

Others

12000.00

 

 

 

 

Total

130000.00

 

 

 

 

2.8 Manpower Requirement:

 

< >Direct Labour:<!-- cellspacing="0" cellpadding="0" width="581"-->

Sl. No

Description

Nos.

Annual wages

1st year

2ndt year

3rd year

1

Civil

 

6500000.00

 

 

2

Electric

 

1000000.00

 

 

3

Sanitary

 

800000.00

 

 

4

Wood

 

500000.00

 

 

5

Paint

 

900000.00

 

 

6

Tiles

 

1300000.00

 

 

7

Wages

 

5000.00

 

 

8

Signboard

 

65000.00

 

 

9

Grill, Steel Door

 

300000.00

 

 

10

Decoration

 

60000.00

 

 

 

Total

 

1,1500000.00

 

 

< >In-direct Labour:<!-- cellspacing="0" cellpadding="0" width="581"-->

Sl. No

Description

Nos.

Annual wages

1st year

2ndt year

3rd year

1

Soil cutting

 

150000.00

 

 

2

Putting

 

150000.00

 

 

3

 

 

 

 

 

4

 

 

 

 

 

5

 

 

 

 

 

 

Total

 

300000.00

 

 

 

 

 

< >Factory Overhead  Expenses :<!-- cellspacing="0" cellpadding="0" width="585"-->

Sl. No

Description

1st year

2ndt year

3rd year

1

Indirect Labour

300000.00

 

 

2

Utilities

130000.00

 

 

3

Maintenance % Repairs

 

 

 

4

Stores & Spairs

100000.00

 

 

5

Depreciation

 

 

 

6

Entertainment

1300000.00

 

 

7

Others

 

 

 

 

Total =

530000.00

 

 

 

< >Production Cost :<!-- cellspacing="0" cellpadding="0" width="585"-->

Sl. No.

Description

1st year

2nd year

3rd year

1

Raw Materials

6,2000000.00

 

 

2

Direct Labour

1,1500000.00

 

 

3

Factory overhead

5,30000.00

 

 

4

Others

100000.00

 

 

 

Total =

7,40,30000.00

 

 

 

Total production cost

Total amount of product

<!--[endif]---->

Per unit production cost =  

                                                           

                                                       =   74030000.00

                                                                     60

                                                       =   12, 35,000.00 (One unit 600 Sft)

 

< >Production Cost per Unit : 

 

 

Sl. No

Name of Product

Per unit production cost 

1

@Per Unite

@ 1235000.00

2

 

 

3

 

 

4

 

 

 

Total =

@1235000.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PART-3

 

ORGANIZATION & MANAGEMENT PLAN

 

 

3.1   Form of Business: “SOLE ENTERPRENUIOR”

 

3.2   Organizational Chart (Organogram)  

 

Chief of Director (C O)

 

Admin & HR

 

Marketing

 

Accounts

 

Logistic

(Land & Procurement)

 

Project Engineer

 

 

Sr, Executive

 

Sr, Executive

 

Sr, Executive

 

Sr, Executive

 

Civil

 

Front Desk

 

Executive

 

 

 

Office peon

 

Executive

 

 

3.3   Business Experience & Qualifications of the Entrepreneur

 

Sl. No.

Name & Address

Educational Qualification

Experience of other Business

Experience of

concerned Business

01

IBNUL AHSAN

House#49/50,Block# B,road#03,Shinepukur Road,Rainkhola Bazaar,Mirpur01,Dhaka1216

MBA

Independent

University

NA

Above 08 Years

*Real Estate Proffessional

*Studio Apartment

*Resort

 

 

 

3.4   Pre-Operating Expenses

 

Sl. No.

Activities

Period

Cost

1

Preparing the Business Plan

01 Month

200000.00

2

Registration of Business

01 Month

150000.00

3

Applying for a Loan and approval

02 Month

50000.00

4

Land Purchase

08 Month

10000000.00

5

Start of Construction

18 Month

15000000.00

6

Contracting Equipments Suppliers and Planning of L/C

06 Month

1000000.00

7

Completion of Building

30 Month

 

8

Utility  Connection

03 Month

300000.00

9

Arrival of Machinery at size

 

 

10

Installation and erection of M/C

 

 

11

Recruitment of Manpower

05 Month

150000.00

12

Purchase of R/M

 

 

13

Trial Production

 

 

14

Commercial Operation

16 Month

 

 

 

 

 

 

Total =

 

2,86,50000.00

 

 

3.5 Office Equipment:

 

 

 

Fixed Asset

Quantity

Acquisition Cost

Estimated Useful

Depreciation per  Period

Air Cooler

02

50000.00

15%

45000.00

Furniture & Fixture

 

800000.00

20%

640000.00

Electric Goods

 

150000.00

15%

130000.00

Site Equipment

 

11000.00

15%

10000.00

Car

01

1000000.00

10%

900000.00

Computer

05

150000.00

10%

135000.00

Generator

01

25000.00

15%

21000.00

Photocopy Machine

01

25000.00

10%

22000.00

Fax Machine

01

25000.00

10%

22000.00

Mobile set

02

5000.00

15%

4500.00

Total =

 

22,40000.00

 

2000000.00

 

 

< > Salaries of Administrative : 

 

Sl. No

Description

Nos.

Annual Salary

1st year

2ndt year

3rd year

1

Salary of Project Engineer

01

360000.00

 

 

2

Salary of Office Staff

09

3500000.00

 

 

3

 

 

 

 

 

4

 

 

 

 

 

5

 

 

 

 

 

 

Total

10

3860000.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3.7   Administrative Expenses:

 

Sl. No

Description

1st year

2ndt year

3rd year

1

Salaries of Administrative

3860000.00

 

 

2

Legal Fees

1500000.00

 

 

3

Printing & Stationary

80000.00

 

 

4

Water, GAS & Electric Bill

300000.00

 

 

5

Telephone, Fax, E-mail, Internet etc.

100000.00

 

 

6

Postage & Telegram

100000.00

 

 

7

Traveling & Conveyance

100000.00

 

 

8

Entertainment

100000.00

 

 

9

Office Maintenance

100000.00

 

 

10

Office Rent

500000.00

 

 

11

Fees of REHAB

100000.00

 

 

12

Gift & Donation

500000.00

 

 

13

Incentive

100000.00

 

 

14

Postage

20000.00

 

 

15

News Paper Bill

10000.00

 

 

16

Bonus

800000.00

 

 

17

Miscellaneous Expenses

100000.00

 

 

18

Fuel (Car & Generator)

50000.00

 

 

19

Car Maintenance

50000.00

 

 

20

Bank Charge & Interest

80000.00

 

 

21

Retainers Fees

50000.00

 

 

22

Bank Charge & Commission

25000.00

 

 

23

Audit Fees

50000.00

 

 

24

Medical Allowances

15000.00

 

 

25

City Corporation Tax

5000.00

 

 

26

Provident Fund Contribution

10000.00

 

 

 

Total =

8700000.00

 

 

 

 

 

 

 

 

 

 

PART-4

 

FINANCIAL PLAN

 

4.1   Fixed Assets:

Sl. No

Description

Taka

a)

Land (With land development)

10000000.00

b)

Building & Other civil works

9,8000000.00

c)

Machinery & Equipments (Duty , Taxes, Vat, Insurance, Internal Freight, Installation & Erection)

 

d)

Furniture & Fixture

 

e)

Office Equipments

22,40000.00

f)

Contingencies (Machinery-10%, Building-5%)

 

g)

Others

 

 

Total =

110240000.00

 

 

 

< >Working Capital :<!-- cellspacing="0" cellpadding="0"-->

Sl. No.

Description

Period

Taka

a)

Cost of R/M

 

6,20,00000.00

b)

Cost of Finished Goods

 

 

c)

Cost of R/M work-in-process

 

 

d)

Sales Receivable

 

 

 

 

 

 

 

Total =

 

6,20,00000.00

 

 

b) Cash Needed for Operation (one month):

TRIVIA

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